We’ve got some exciting news to share with you. Co-authors Michelle Carvill and David Taylor have completed work on the second edition of the Business of Being Social.
The book, which has a total of 61 four- and five-star reviews on Amazon, has been extensively updated and, as promised last year, has two new chapters – Becoming a Social Business and Using Social Advertising.
Due to be published in September 2015, the Second Edition will come in at 25% longer and will feature a wealth of new material including a host of new case studies plus radically updated Facebook and LInkedIn chapters.
The book also sees a transformed Other Social Media chapter with useful sections on getting the most out of Instagram, WhatsApp, Snapchat and even the new kid on the social media block, Ello.
The revisions have been so extensive that in many ways, it should be treated as an entirely new book, more in tune with the business world of 2015. As we write in the new introduction:
“For those in business, it has also moved out of the marketing silo. As you will read in this book, there is barely an area of corporate life that hasn’t been impacted upon by digital technology and the new ‘sharing economy’.
“The result is a massive shift in the ways that all organisations, no matter what size they are, do business. From recruitment to public relations and from customer service to research & development, companies are having to find new ways to communicate both externally and internally.”