Yay – it’s happened. The Business of Being Social 2nd Edition is here.
Why a second edition and not a brand new book? I hear you say…
Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.
A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.
- Social Media Advertising
- Becoming an Adaptive Social Business
When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘. Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.
The answer to both questions will be uncovered throughout the 13 chapters.
So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.