The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

5 Ways to Influence your Influencers on Social Media

You’ve done your research and you know who you would ideally like to connect and network with on social.  Armed with who – here are some tips to help you succeed in developing purposeful networks:

  1. Retweet and share their content.  If you are trying to court your influencers, what better way to show them that you are tuned into what they are saying than ‘retweeting’ their tweets to your audiences.  Each time you retweet – the originator of the tweet receives a notification to let them know.  That way, you are drawing attention to the fact that you are interested in what they have to say.
  2. Compliment them on their content.  We all like to be flattered – and we all like to think that our content is purposeful and resonates. If one of the influencers you are trying to connect with shares something – reply and make a comment – or retweet and add your own view eg:  Love this, great article or a simple ;) .
  3. #FF (Follow Friday).  On Fridays there’s a etiquette on Twitter, whereby you share the @handles of all those that you think others in your audience should take a look at.  It could be that you have particularly enjoyed their tweets that week – or you just love what they say generally.  Again, mentioning your influencers in this way – means that they get notified that you are advocating them.
  4. @ them.  You can send a public message directly to them (as you can only send a private direct message if they are following you)  – if you use their @handle at the very beginning of a tweet – then only their followers and your followers get to see it. So they will again, be notified that you are sending a message to them.  Eg:  Loved your latest book – Chapter 2 really insightful and useful. Great work.
  5. Say thank you.  Really simple, but often forgotten – if your tactics steer your influencer to follow you – then be sure to go back to them to say a simple thank you for connecting.  I’m  not suggesting you should thank all the people that follow you – as that could get a little sycophantic  – but if they are an important influencer that you have converted into a follower – then be sure to start nurturing your relationship and start out in the right way.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Twitter Update – Custom Timelines

For a while now in my training courses, I have been sharing my enthusiasm for Twitter Lists and the ability to ‘Favourite’ – a tweet.

Lists enable you the Twitter user to categorise the people you are following in whichever way makes sense to you.

Whilst the Favourite function on Twitter enables you to effectively ‘archive’ – selected tweets.

You can then share your Favourite link with others – however, Twitter doesn’t allow you to make several ‘Favourite’ lists – just the one.

However, just a couple of weeks ago Twitter introduced Custom Timelines.

Effectively, this function enables you to aggregate any tweets you like into a ‘list format’ – it’s almost a hybrid of Favouriting and Lists. As you can create a public ‘Timeline’ – it has its own URL, description – however, you aggregate the content that goes into it. And you can embed the timeline onto webpages.

The great thing about this function is that it gives you more control over how you want your tweets to be organised, whilst also offering some creative alternatives to simply posting regular tweets and watching them quickly disappear into the swirling current of handles and hashtags.

The only downfall appears to be is that you can only use it on the TweetDeck application – once you’ve come to terms with how TweetDeck works – the rest is very simple.

Adding tweets to these custom timelines can either be done by hand or by the API. When doing it by hand all you have to do is select the tweets you want from the different column in your dashboards e.g. interactions, mentions, lists or any keywords etc.

What you do with each of these timelines after – is entirely up to you!

Custom timelines are perfect for:

  • Capturing any customer testimonials or praise on Twitter and embedding them on your homepage or relevant web page.
  • Showcasing an event you / your business is promoting.

The best thing about Twitter timeline however, is that it increases the lifespan of your tweets! Having separate timeline – your tweet won’t get buried nearly as fast.

There are many ways you can leverage this new feature – and we’ll be keeping you updated with examples and other ideas in the future. However at the moment it seems that you can only create your custom timelines through the social media dashboard – TweetDeck.

This exciting new development from Twitter will really help Twitter to cross over from being a heavily mobile newsfeed – connecting people to the information they want – to being a web service – enabling organisations to leverage the news going on over on Twitter into web pages.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

How to clean up your Twitter stream now Twit Cleaner has retired

Yes, Twit Cleaner is no longer.

We refer to Twit Cleaner in our book when talking about how you can manage your Twitter connections – seeing who’s influential, who tweets a lot, who never goes on Twitter, identifying non followers etc .

There’s a great blog on the Twit Cleaner site explaining why they have had to give up the ghost http://thetwitcleaner.com/blog/- however, never fear – Tweepi is here.

The team at Carvill Creative actually prefer Tweepi as the preferred tool to clean up Twitter streams (outside of some of the larger tools we use).

It’s simple, clean and does the job.

So check out Tweepi. It doesn’t do all the things Twitter cleaner offered – but it’s pretty close.

5 Star Praise for The Being of Being Social

David and I often preach about the importance of ‘advocacy’ – and how importance advocacy is in building trust.

After all, only 14% of us trust advertisements, whilst 84% of us trust peer–to-peer recommendations.

Of course, whilst David and I believe that our book, The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, LinkedIn and YouTube for All Businesses -  (the book we wrote, which was published late May this year) – is a great book – what’s more important is what others say about it.

So far, so good. Sales have gone really well, it’s had to be reprinted within the first 6 months – and we’ve got a whopping 56 reviews on Amazon – scoring 4.7 out of 5 (currently, the most reviewed book of it’s type).  And the majority of reviews are 5*****.

We’re delighted – and here are some of the ‘headlines’ from the reviews. So, if you are looking for a practical guide to help you get started with social media channels or to plan your social media strategy – then take a look at what others have to say about our book.

Meanwhile, sincere and warm thanks to everyone that’s purchased, read, shared and reviewed.  Be social and keep sharing…

“Practical and theoretical advice for the professional social media user… .”

“Step by step guide to a vital skill.”

“A must for any small or tall businessman, or woman.”

“Excellent Book.”

‘Brilliant for getting started in Social Media.”

‘Solid, simple and straightforward.”

“Very instructional.”

“Whether you’re experienced or not in use of social media as I guarantee you will learn something.”

“Decent round up of how to utilise Social Media.”

“Thorough, measured and extremely useful.”

“Excellent information and advice.”

“Broken down into manageable sections.”

“Excellent.”

“A must for businesses who want to start social media marketing and don’t know where to start.”

“For businesses wanting to develop a solid social networking platform.”

“Really helpful and practical. Highly recommended.”

“Being social uncovered… The basics and more.”

“An excellent introduction to social media.”

“A great present for social media hopefuls.”

“One Stop Social Media.”

“Guides you through the hype.”

“The Must Have Social Media Guidebook for business.”

“This book is extremely well written. it makes a potentially complex subject easy to read and motivating. Highly recommend!”

“Finally a strategy based social media handbook!”

“Excellent – very good summary and written to inform.”

“Comprehensive and Excellent.”

“Great book for students.”

“Comprehensive guide on using social for business.”

“An essential guide to planning a social media strategy for your business.”

“Best book on social media I’ve ever read!”

“Jam Packed with Advice and Tips.”

“A book for all PR’s bookshelves.”

“Practical, comprehensive advice.”

“Absolutely recommend!”

“Important Stuff.”

“A perfect book for all Social Media needs.”

“Great book, well worth reading.”

“Brilliant read!”

“All you need to know about Social Media.”

“Great book for businesses who need help with their Social Media.”

“Why learn from your own mistakes when Taylor and Carvill can help you to navigate this modern landscape.”

“Finally a practical, business focused social media guide… .”

“Excellent read – am now social media savvy!”

“Simple yet revolutionary way through the jungle of modern marketing.”

“***Must-read for social media users***Highly recommended.”

“Best I’ve read on using Social for Business!”

“Great book, simple to follow and the case studies really help.”

“This book should be essential reading to anyone who wants to get started in social media but doesn’t know where to start.”

Up to 55 Amazon reviews for The Business of Being Social

We’re really thrilled to see that The Business of Being Social now has 55 reviews on Amazon – with 40 of those five-star. Reviews are the lifeblood of books and while we are proud of the book, it’s great to see that others agree with us.

We thought we’d post the latest review by Hugo Minney in full as it neatly sums up what this social media book is all about. Take it away Hugo:

This book is about making money, not wasting it.

It would be easy to spend pages and pages explaining what tweeting is, and how much fun it is. It would be easy to jump straight in at the “How” (as in, “this is HOW you do it”), forgetting that a busy business doesn’t really want to spend any time at all on something that costs but doesn’t deliver a return. So this book doesn’t do that.

It starts with a foundation – this is what businesses do, and this is what they should do, and most importantly, this is what they can expect to get back (WHY social marketing).

Then it goes on to explain, step by step, WHAT social marketing is. The undercurrent is that humans have communicated and carried out commerce for years – well hundreds of thousands of years actually – and it’s only been in the last 2-3 hundred years that we’ve tried to rely on push marketing or loud posters selling snake oil.

If you can’t necessarily prove the benefits of marketing this way, that’s probably because it’s difficult to prove. Social marketing, with all of this modern technology, is a return to old-fashioned conversation and commerce, which is why it caught on so quickly and is proving so successful.

With the foundations in place, Carville (sic) and Taylor can explain HOW to do social marketing. And they point out that it’s very much like a good old-fashioned conversation. In a conversation, you won’t make friends or influence people if you simply race in and start shouting.

The rules (for success) are always the same – decide what you want, listen to find a group of people who seem like the right crowd, converse to build relationships (usually by agreeing with the people closest to your point of view), and then, and only then, have you won the right to tell them about whatever you are selling.

Carville (sic) & Taylor repeat this again and again – don’t start posting or tweeting, decide what your objective is. Lots of companies don’t know what their aim is, so they are remarkably accurate at getting it. Your objective is probably to sell more product to this target client base. OK where do you find the client base?

Are they on twitter with a hashtag that they tend to watch and chat under (a hashtag seems to be a little like a chat room – a marker that you can search for to follow conversations about a particular subject). Are they on facebook, or linkedin, or Google, or somewhere else? You don’t want to waste time building relationships with people who, no matter how much they like you, simply have no use for your product. Find your potential clients, and build the relationship.

They discuss the characteristics of the different media – on Twitter you probably have to post every few hours, on Facebook every day or so, on LinkedIn every week, and so on. They discuss what you post – a bit of humanity, a bit of professionalism. Above all, be yourself (but not unprofessional).

They also discuss blogs and other ways to build a community, a committed group who not only will buy your products, but will tell you what else they want so you can sell it, and will tell you what’s right about your product (do more of this) and what’s wrong (put it right). A community of friends who are all friends of you.

A very useful book. Also very well written and easy to follow. One to keep on the shelf with markers in for future reference.

Click here to read all the reviews – including the less flattering ones! Thank you to all of you who have left comments – they are all appreciated!

Twitter now allows Direct Messages from all Followers

Anyone that uses Twitter to communicate frequently either publicly or privately may find this new update extremely useful!

Up until now, you were restricted in that you could only send direct messages on Twitter when the other person had followed you back. In other words, only users who followed each other could send direct messages back and forth.

But now Twitter has opened the lines of virtual communication with a new option that allows users to receive direct messages from any user on Twitter – however that person has to be following you. Yes that’s right, you can send anyone a direct message even if you do not follow them back!

The opt-in feature appears to be rolling out now, and although it’s not yet available for everyone, some of us are now seeing the option in the ‘Settings’ menu.

If you want to see if you have this new feature, go to the settings on your Twitter account and scroll down to the ‘Content’ section. If this option has been made available to you then you should be able to check the box next to “Receive direct messages from any follower.”

Then this note will appear:

Twitter DM image

 

 

 

Enabling this option could potentially open up your Twitter inbox to everyone, which is probably why it’s off by default – but if you think that dealing with a potential influx of spam is worth opening up a new channel of communication for you, then go for it!

Even though this option is fairly minor, it’s useful for brands and business due to the fact that it’s easier for them to receive private messages from their followers – thereby eliminating the hassle of receiving massive amounts of @replies that ask you to follow back just so someone can DM you.

Please remember that when you use this feature, don’t overdo it and start spraying masses amounts of information to other peoples’ DM inboxes hoping to score a follower in return – you’ll just put them off.

Just because you’re now able to send DMs to anyone who follows you, that doesn’t give you a reason to start spamming people – so be sure to use it wisely!

The Jeremy Forrest case – social media lessons to be learned

Unsurprisingly social media has been back in the news again this week with the revelations that the disgraced school teacher Jeremy Forrest had been using Twitter to communicate with his pupil.

As social media authors, we would encourage schools, colleges, businesses and charities to check their social media policies are robust and up-to-date.

“Many organisations are still behind the curve in incorporating social media and the internet into their policies and staff guidelines – in particular schools, colleges and youth organisations.

“Teachers and youth leaders have to be particularly careful about what they do online and a good rule of thumb in these cases is to keep your personal lives separate from your business lives in the social media world.”

Here are some simple guidelines:

  • Schools – like any other organisation, should have a detailed social media policy
  • It is important to separate your personal and business lives
  • Teachers have to be particularly careful about what they do online
  • Schools should be monitoring social media channels to see what is being said about them, their staff and their pupils
  • Staff and pupils need to be educated about dos and don’ts of being online

Listen to author David Taylor speak about this topic on BBC Radio Kent.

BBC Radio Kent 01

BBC Radio Kent 02

STOP PRESS: Video comes to Instagram

Instagram, the popular photo sharing social network which was recently bought by Facebook, is now introducing videos.

Unlike with Twitter’s Vine, where users can shoot 6 seconds of video, on Instagram, people will have up to 15 seconds as well as a number of customised filters which they can apply when posting.

These videos can then of course be shared on other social networks in the same way as you can with YouTube, Vimeo or Vine. Click here to read the Instagram blog.

What does this mean for businesses? As we say in the book, it has been estimated that by the end of 2015, over 86% of all content viewed online will be video.

Facebook realise this and want to capitalise on both the popularity of Instagram as well as compete with the runaway success of Vine. 6 or 15 seconds may not seem like a long time, but with increasingly short attention spans and good planning, these can be sufficient to convey your message.

We are now in a mobile, video age where both static and moving images are vital to any content marketing strategy. Already many creative industries are finding innovative ways to market themselves using video – well they now have another channel to do so.

At the same time, customer facing companies such as hotels, restaurants, shops, bars etc. could be encouraging and incorporating user generated images and videos on their channels to increase engagement and build their brands.

Think about your content marketing strategy and try to understand how your customers may wish to engage with you. Video, via whichever channel suits you best, may be a viable way to meet your business objectives.

Why traditional media is still important

During out training courses with Business Training Made Simple, many delegates are under the impression that somehow tradition marketing is dead, to be replaced solely by social media.

However, this couldn’t be further from the truth and in fact, the two types of marketing could and should work very well each other. There are lots of examples of businesses using newspaper advertising to promote a Twitter account or Facebook Page, PR agencies work to promote hashtags around events while many small businesses include LIKE US ON FACEBOOK notices inside their premises.

And we have an example of this very close to home. Our book is now being promoted in a weekly column within the business pages of Metro newspaper on Tuesdays. Titled “Taylor’s titbits”, the article looks at one topic of social media which businesses can learn about. The first two have covered understanding what social networks can do for your organisation and creating proper social media guidelines for your staff.

Metro 300413