I’d been tweeting with Ollie for a few months – as he advised David and I that he found edition 1 of The Business of Being Social to be highly useful – and that he was making all members of his UK sales team read it. In fact, the main reason I’d been invited to talk at the event, was down to Ollie’s recommendation.
When David and I wrote the book, we really positioned it for business owners or those wanting to learn more about the channels. What we didn’t think about at all – was the impact our book could have on how the social media channels we featured within the book themselves, could actually use our ideas to better position their offering to their audiences.
It’s wonderful to hear that LinkedIn took sentiment from our teachings to make some changes to their proposition. Both David and I are hugely proud of that.
Here’s what Ollie Sharp, UK Sales Manager – Staffing and Search at LinkedIn, had to say…
“The Business of Being Social has become a useful resource within the LinkedIn sales team. The book really helped us to understand the bigger picture of social media and it was instrumental when we changed the way that we work with clients. It helped us to develop how we consult with our clients and advise them on how to build a social media strategy. We were missing the critical aspects that social media channels enable – such as continuous conversations, brand proposition and getting employees on board to strengthen both brand and message. From our learnings from the book we now advise companies to build their followers, engage them with content and this will enable them to do what they do best – recruit! The Business of Business Social is now a must read for all new recruits into my LinkedIn sales team – and has become an integral part of our training. Highly practical – yet at the same time, highly insightful. A really useful tool for all businesses, either starting out or looking at how to optimise their social media activity.”
Wonderful – even more than we set out to achieve.