Could you give up ‘vegetative TV’ and read more?

Great to see another 5***** review for The Business of Being Social – so far a 5 star performance all the way. Long may that continue – but of course, it’s only early days.

the business of being social social media book of the year

The fact that people find the book so ‘dip in and outable’ reminded me how I use books.

I’m an avid business book collector – I love learning from others. I come from the position that it doesn’t matter who you’re speaking to, if you’re open to listening, you’ll always learn something. And this position continues into my reading. The challenge I had, was not the appetite to want to learn and an ever interesting pile of titles – but rather, finding the time to get through them.

My New Year’s resolution was to give up ‘vegetative TV’ and instead turn those hours vegging in front of a TV screen, into positive book reading action.

Over the past year (so far), the only TV guilty pleasure has been 6 hours with The Great British Bake Off – and that was largely due to it being a ‘family’ ritual.

I’ve covered books with stickers, markers, notes – taken photos etc – and have created my own ‘note book’ on all the useful findings from the many books I’ve read. It’s also given me loads of ideas for how to improve any future books I write (and yes, there is one in the pipeline already). Ensuring that there are practical exercises, useful references and space to think and apply the lessons. 

Here’s the latest review.  And my question to you is, how do you use books?

“I’ve found this the most useful book to dip in and out of, it sits on my desk at work and is ready for when I need it next. I have my favourite go to pages tabbed and passages highlighted. It covers the basics and then goes into detail on strategy without being too heavy, it’s perfect for beginners or those who have a basic knowledge and want to take the next step.”

Until next time.

Michelle x

 

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Wowed just by the contents page!

You know that I often speak about the power of content and now I also want to remind you that – if you’re writing a book, don’t underestimate the power of contents pages.

Think about your own behaviour – when you pick up a business book, (either to browse on or off line) you’re likely to paw through the contents pages to see what delights may unfold within.

Contents 5

The latest Amazon review for our book is titled ‘Wowed just by the contents page‘.  This delights us – because actually, when writing a book, you start with the skeleton. What needs to go into the book, the ordering of content, a logical flow is critical.  There’s got to be a natural start, middle and end (just as with any great story).  Of course, with a practical social media guide book such as The Business of Being Social – then each chapter delivers value and insight – so it’s great that the content pages really do sell what’s in the book – and importantly, that the book stands up to the expectation of those content pages. There are no less than 4 pages of contents in our book – which as authors, when you scope them out – it’s a pretty daunting task to think – now we need to get writing to ensure we cover all those aspects in practical detail – bringing the book to life. 

Here’s the great review…

“I was wowed just by looking at the contents pages of this book. It’s incredible how much information is in here and with social media moving so quickly it still gives up to date information. I have an understanding of the platforms but still learned a lot from the book, the content and video chapters were hugely beneficial to me and undoubtedly will now help me in my business too. Definitely recommend to anyone looking at growing their social media following or even VAs and social media consultants too.”

contents3Contents 4

Wonderful to hear – and so far, so good. Every review we’ve received (albeit only 4 live on Amazon for the new book so far -v- 69 for the previous book) – is a 5 *****.  So thank you – and if you are reading the book – then do keep them coming.

Best wishes

Michellex

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Praise from Ollie Sharp – UK Sales Manager at LinkedIn

Last week I held a keynote at LinkedIn’s SocialRecruitIn event. Fab event and you can see more from the day here. I finally had the pleasure of meeting Ollie Sharp - UK Sales Manager at LinkedIn.

I’d been tweeting with Ollie for a few months – as he advised David and I that he found edition 1 of The Business of Being Social to be highly useful – and that he was making all members of his UK sales team read it.  In fact, the main reason I’d been invited to talk at the event, was down to Ollie’s recommendation.

When David and I wrote the book, we really positioned it for business owners or those wanting to learn more about the channels. What we didn’t think about at all – was the impact our book could have on how the social media channels we featured within the book themselves, could actually use our ideas to better position their offering to their audiences.

It’s wonderful to hear that LinkedIn took sentiment from our teachings to make some changes to their proposition.  Both David and I are hugely proud of that.

Here’s what Ollie Sharp, UK Sales Manager – Staffing and Search at LinkedIn,  had to say…

“The Business of Being Social has become a useful resource within the LinkedIn sales team. The book really helped us to understand the bigger picture of social media and it was instrumental when we changed the way that we work with clients. It helped us to develop how we consult with our clients and advise them on how to build a social media strategy. We were missing the critical aspects that social media channels enable – such as continuous conversations, brand proposition and getting employees on board to strengthen both brand and message. From our learnings from the book we now advise companies to build their followers, engage them with content and this will enable them to do what they do best – recruit! The Business of Business Social is now a must read for all new recruits into my LinkedIn sales team – and has become an integral part of our training. Highly practical – yet at the same time, highly insightful. A really useful tool for all businesses, either starting out or looking at how to optimise their social media activity.”

Wonderful – even more than we set out to achieve.

Michelle x

 

 

The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

Facebook Update: Edgerank is Dead

In Chapter 5 of The Business of Being Social – A Practical Guide to Harnessing the Power of Facebook, Twitter, LinkedIn and YouTube for all Businesses – we discuss Facebook’s algorithm, Edgerank.

What are they talking about? -  I hear your brains a pondering.

If you think about Facebook as a huge database (which it is) – then given the scale of Facebook, you can imagine that ordering the data so that updates and comments etc can be delivered to the relevant people is a significant task.

Instead of having a ‘everyone sees all’ activity schedule – (which would be totally unmanageable given the size of Facebook – and how frequently people use it) – then instead, Facebook has to determine who is going to see what.

And of course, it’s not people that decide who see’s what – but instead, the role is in the ‘chips’ of mathematical algorithms that are accessing a number of factors around the content – and then serving the output.

Historically, Facebook promoted Edgerank as their algorithm. An algorithm which considered 3 key factors (each in themselves a complex calculation):

  • Affinity score – between viewing user and edge creator (translation – how engaged you are with specific connections)
  • Weight for the edge – ie: the quality of the type of content – eg: a comment, a tag, a like, a share etc
  • Time decay – factors based on how long ago the ‘edge’ was created

(See Page 102 in the book for more info).

Whilst these elements are still part of the algorithm that Facebook uses to determine who sees what – it is now widely published and accepted that there are significantly more factors now considered.

In fact – it’s rumoured that there are over 100 factors (and in some reports 100,000!).

Either way – the key element remains in that you need to be working hard on Facebook to generate engagement and then keep that engagement going.

Asking questions (getting people to engage with your Page), quality content and building an influential audience still count.  I suspect as Facebook continues to be a noisy space – then more creativity in to how you corner the eyeballs and activity is going to be needed.

5 Star Praise for The Being of Being Social

David and I often preach about the importance of ‘advocacy’ – and how importance advocacy is in building trust.

After all, only 14% of us trust advertisements, whilst 84% of us trust peer–to-peer recommendations.

Of course, whilst David and I believe that our book, The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, LinkedIn and YouTube for All Businesses -  (the book we wrote, which was published late May this year) – is a great book – what’s more important is what others say about it.

So far, so good. Sales have gone really well, it’s had to be reprinted within the first 6 months – and we’ve got a whopping 56 reviews on Amazon – scoring 4.7 out of 5 (currently, the most reviewed book of it’s type).  And the majority of reviews are 5*****.

We’re delighted – and here are some of the ‘headlines’ from the reviews. So, if you are looking for a practical guide to help you get started with social media channels or to plan your social media strategy – then take a look at what others have to say about our book.

Meanwhile, sincere and warm thanks to everyone that’s purchased, read, shared and reviewed.  Be social and keep sharing…

“Practical and theoretical advice for the professional social media user… .”

“Step by step guide to a vital skill.”

“A must for any small or tall businessman, or woman.”

“Excellent Book.”

‘Brilliant for getting started in Social Media.”

‘Solid, simple and straightforward.”

“Very instructional.”

“Whether you’re experienced or not in use of social media as I guarantee you will learn something.”

“Decent round up of how to utilise Social Media.”

“Thorough, measured and extremely useful.”

“Excellent information and advice.”

“Broken down into manageable sections.”

“Excellent.”

“A must for businesses who want to start social media marketing and don’t know where to start.”

“For businesses wanting to develop a solid social networking platform.”

“Really helpful and practical. Highly recommended.”

“Being social uncovered… The basics and more.”

“An excellent introduction to social media.”

“A great present for social media hopefuls.”

“One Stop Social Media.”

“Guides you through the hype.”

“The Must Have Social Media Guidebook for business.”

“This book is extremely well written. it makes a potentially complex subject easy to read and motivating. Highly recommend!”

“Finally a strategy based social media handbook!”

“Excellent – very good summary and written to inform.”

“Comprehensive and Excellent.”

“Great book for students.”

“Comprehensive guide on using social for business.”

“An essential guide to planning a social media strategy for your business.”

“Best book on social media I’ve ever read!”

“Jam Packed with Advice and Tips.”

“A book for all PR’s bookshelves.”

“Practical, comprehensive advice.”

“Absolutely recommend!”

“Important Stuff.”

“A perfect book for all Social Media needs.”

“Great book, well worth reading.”

“Brilliant read!”

“All you need to know about Social Media.”

“Great book for businesses who need help with their Social Media.”

“Why learn from your own mistakes when Taylor and Carvill can help you to navigate this modern landscape.”

“Finally a practical, business focused social media guide… .”

“Excellent read – am now social media savvy!”

“Simple yet revolutionary way through the jungle of modern marketing.”

“***Must-read for social media users***Highly recommended.”

“Best I’ve read on using Social for Business!”

“Great book, simple to follow and the case studies really help.”

“This book should be essential reading to anyone who wants to get started in social media but doesn’t know where to start.”

Launch Party – The Business of Being Social

So… what a fun event our book launch turned out to be.

Everyone enjoyed the presentation we gave sharing insights into how we came about writing the book, the gap in the market we were aiming to fill – and the practicalities of writing of book, when you’re running your own business and have small children.  The presentation ‘The Making of The Business of Being Social‘ went down really well – (and everyone particularly liked our Bloopers video- lots of hearty laughter… thanks guys).

And the stage was set in the wonderful offices of Laytons Solicitors, 2 More London. The views, as you can see from the photo gallery – were absolutely spectacular. And the word ‘WOW’ was commonplace as guests arrived. Such a vantage point from which to enjoy canapes and wine and watch the sun going down over London’s panoramic skyline – and experience the changing light on Tower Bridge.

The Business of Being Social – On the Shelves Today!

Woo hoo. You can now buy our book - it’s finally hit the shelves.

We completed writing the book at the end of September 2012 and then had somethe business of being social, social media book, harnessing the power of twitter for business, linkedin for business, facebook for business and youtube. editing opportunities early in 2013. We are eager to get our hands on a printed copy – rather than a manuscript – we hope you are too.

We’ve posted some useful tips extracted from the book – below – these really are just a tiny snippet. There’s heaps more within the book.

Of course, we’re going to say to you get out and buy the book – and we’d love to get your reviews on Amazon too.

You  can also check out our RT to win via @bobsthebook on Twitter. You may be able to win yourself a copy, via a simple Retweet.

Enjoy reading – and we’ll be keeping you posted sharing daily updates.

 

Tips for Social Savviness

 

  • Never post anything defamatory or offensive – the law of the land applies on the internet
  • Remember that your social media utterings are your reputation on the worldwide web – you are what you share
  • Never post a comment you wouldn’t say to someone’s face
  • Make sure your privacy settings are set to maximum
  • Keep a watchful eye on your children’s internet activity – that includes mobile phones with internet as well
  • If you are an employer, have proper guidelines for your staff
  • THINK about what you are posting (especially younger social media publishers) – what you post today could come back to haunt you in years to come, so exercise caution.

 

Why BOBS

The world of social media is changing so quickly.

Blank book cover white

In creating The Business of Being Social – we have had to make at least 12 significant changes to the text in as little as 6 months.

The challenge of writing a book about such a dynamic and fast moving topic – is indeed keeping it fresh, and relevant.

Hence why we’ve created this blog – a space where we can keep all readers of The Business of Being Social, completely up-to-date with the latest happenings in the social media space.

Stay tuned, follow @bobsthebook, subscribe to this blog – to ensure that when new things happen, you’re informed.