The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

Twitter Update – Custom Timelines

For a while now in my training courses, I have been sharing my enthusiasm for Twitter Lists and the ability to ‘Favourite’ – a tweet.

Lists enable you the Twitter user to categorise the people you are following in whichever way makes sense to you.

Whilst the Favourite function on Twitter enables you to effectively ‘archive’ – selected tweets.

You can then share your Favourite link with others – however, Twitter doesn’t allow you to make several ‘Favourite’ lists – just the one.

However, just a couple of weeks ago Twitter introduced Custom Timelines.

Effectively, this function enables you to aggregate any tweets you like into a ‘list format’ – it’s almost a hybrid of Favouriting and Lists. As you can create a public ‘Timeline’ – it has its own URL, description – however, you aggregate the content that goes into it. And you can embed the timeline onto webpages.

The great thing about this function is that it gives you more control over how you want your tweets to be organised, whilst also offering some creative alternatives to simply posting regular tweets and watching them quickly disappear into the swirling current of handles and hashtags.

The only downfall appears to be is that you can only use it on the TweetDeck application – once you’ve come to terms with how TweetDeck works – the rest is very simple.

Adding tweets to these custom timelines can either be done by hand or by the API. When doing it by hand all you have to do is select the tweets you want from the different column in your dashboards e.g. interactions, mentions, lists or any keywords etc.

What you do with each of these timelines after – is entirely up to you!

Custom timelines are perfect for:

  • Capturing any customer testimonials or praise on Twitter and embedding them on your homepage or relevant web page.
  • Showcasing an event you / your business is promoting.

The best thing about Twitter timeline however, is that it increases the lifespan of your tweets! Having separate timeline – your tweet won’t get buried nearly as fast.

There are many ways you can leverage this new feature – and we’ll be keeping you updated with examples and other ideas in the future. However at the moment it seems that you can only create your custom timelines through the social media dashboard – TweetDeck.

This exciting new development from Twitter will really help Twitter to cross over from being a heavily mobile newsfeed – connecting people to the information they want – to being a web service – enabling organisations to leverage the news going on over on Twitter into web pages.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

5 Star Praise for The Being of Being Social

David and I often preach about the importance of ‘advocacy’ – and how importance advocacy is in building trust.

After all, only 14% of us trust advertisements, whilst 84% of us trust peer–to-peer recommendations.

Of course, whilst David and I believe that our book, The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, LinkedIn and YouTube for All Businesses -  (the book we wrote, which was published late May this year) – is a great book – what’s more important is what others say about it.

So far, so good. Sales have gone really well, it’s had to be reprinted within the first 6 months – and we’ve got a whopping 56 reviews on Amazon – scoring 4.7 out of 5 (currently, the most reviewed book of it’s type).  And the majority of reviews are 5*****.

We’re delighted – and here are some of the ‘headlines’ from the reviews. So, if you are looking for a practical guide to help you get started with social media channels or to plan your social media strategy – then take a look at what others have to say about our book.

Meanwhile, sincere and warm thanks to everyone that’s purchased, read, shared and reviewed.  Be social and keep sharing…

“Practical and theoretical advice for the professional social media user… .”

“Step by step guide to a vital skill.”

“A must for any small or tall businessman, or woman.”

“Excellent Book.”

‘Brilliant for getting started in Social Media.”

‘Solid, simple and straightforward.”

“Very instructional.”

“Whether you’re experienced or not in use of social media as I guarantee you will learn something.”

“Decent round up of how to utilise Social Media.”

“Thorough, measured and extremely useful.”

“Excellent information and advice.”

“Broken down into manageable sections.”

“Excellent.”

“A must for businesses who want to start social media marketing and don’t know where to start.”

“For businesses wanting to develop a solid social networking platform.”

“Really helpful and practical. Highly recommended.”

“Being social uncovered… The basics and more.”

“An excellent introduction to social media.”

“A great present for social media hopefuls.”

“One Stop Social Media.”

“Guides you through the hype.”

“The Must Have Social Media Guidebook for business.”

“This book is extremely well written. it makes a potentially complex subject easy to read and motivating. Highly recommend!”

“Finally a strategy based social media handbook!”

“Excellent – very good summary and written to inform.”

“Comprehensive and Excellent.”

“Great book for students.”

“Comprehensive guide on using social for business.”

“An essential guide to planning a social media strategy for your business.”

“Best book on social media I’ve ever read!”

“Jam Packed with Advice and Tips.”

“A book for all PR’s bookshelves.”

“Practical, comprehensive advice.”

“Absolutely recommend!”

“Important Stuff.”

“A perfect book for all Social Media needs.”

“Great book, well worth reading.”

“Brilliant read!”

“All you need to know about Social Media.”

“Great book for businesses who need help with their Social Media.”

“Why learn from your own mistakes when Taylor and Carvill can help you to navigate this modern landscape.”

“Finally a practical, business focused social media guide… .”

“Excellent read – am now social media savvy!”

“Simple yet revolutionary way through the jungle of modern marketing.”

“***Must-read for social media users***Highly recommended.”

“Best I’ve read on using Social for Business!”

“Great book, simple to follow and the case studies really help.”

“This book should be essential reading to anyone who wants to get started in social media but doesn’t know where to start.”

Who’s got a copy of our book then?

Great to see social media exec at The Made Simple Group tweeting about receiving his copy of our book. Also – one of our clients, Shelfstore - tweeted a pic of our book on their shelves too.

Momentum is growing for sure. We already have four excellent reviews so far – all 5* – you can check them out on Amazon here.

Also – one of our clients, Shelfstore – tweeted our book on their shelves too.

If you have pics of our book in interesting places – then do share…tweet @bobsthebook.

matty book Shelfstore book

The Guardian’s Case Study – Plan, Listen, Analyse and Engage

I was drawn to the headline of an article – ‘How @Guardian reached 1M followers’.

The article shares insights from their Community Manager, Laura Oliver, into how the Guardian’s flagship Twitter account is managed and tips on community building.social media management daily

It was comforting to hear that even this highly active and popular account is managed in the same way we advise our clients and delegates to manage their accounts.  Following our mantra – Plan, Listen, Analyse and Engage.

Planning is key – Laura advised that they plan in advance – both content and also the approach to how best to leverage the content, and also planning the audiences and communities they want to reach – prior to the story being pushed out.

Persona – figuring out your tone of voice and how you are going to ‘converse’ online is also key.  This determines the style of how your communicate, consistently.

Engagement – As Laura explains, it’s not just about pushing out news story after news story. Time is spent replying, asking questions and encouraging engagement. Think about your own conversations.  If someone was just spouting forth the whole time talking about what they do rather than asking you any questions, you’re likely to ‘switch off’ at some point.  Conversations aren’t about one person shouting the loudest.

Labour Intensive – It was refreshing to see that the @Guardian use a range of methods to share and converse. Sometimes scheduling activity via Hootsuite (we love Hootsuite too) – but also balancing things out with a non-automated approach. Being human.  Yes, being human on social is labour intensive – and that’s where, for many businesses, social falls down. Many organisations just want it to be as turnkey and quick and automated as possible – and therefore, spend time ‘broadcasting’ a lot – but not engaging very well.

It’s a great case study of how being social and generating real engagement actually happens.

You’ll find our practical insights and tips into engagement not only on Twitter, but also, Facebook, LinkedIn and YouTube and other social media sites in our book, The Business of Being Social. Available now via Amazon in both paperback and Kindle version. 

 

 

 

Why BOBS

The world of social media is changing so quickly.

Blank book cover white

In creating The Business of Being Social – we have had to make at least 12 significant changes to the text in as little as 6 months.

The challenge of writing a book about such a dynamic and fast moving topic – is indeed keeping it fresh, and relevant.

Hence why we’ve created this blog – a space where we can keep all readers of The Business of Being Social, completely up-to-date with the latest happenings in the social media space.

Stay tuned, follow @bobsthebook, subscribe to this blog – to ensure that when new things happen, you’re informed.