Watch out for the second edition of The Business of Being Social

We’ve got some exciting news to share with you. Co-authors Michelle Carvill and David Taylor have completed work on the second edition of the Business of Being Social.

The book, which has a total of 61 four- and five-star reviews on Amazon, has been extensively updated and, as promised last year, has two new chapters – Becoming a Social Business and Using Social Advertising.

Due to be published in September 2015, the Second Edition will come in at 25% longer and will feature a wealth of new material including a host of new case studies plus radically updated Facebook and LInkedIn chapters.

The book also sees a transformed Other Social Media chapter with useful sections on getting the most out of Instagram, WhatsApp, Snapchat and even the new kid on the social media block, Ello.

The revisions have been so extensive that in many ways, it should be treated as an entirely new book, more in tune with the business world of 2015. As we write in the new introduction:

“For those in business, it has also moved out of the marketing silo. As you will read in this book, there is barely an area of corporate life that hasn’t been impacted upon by digital technology and the new ‘sharing economy’.

“The result is a massive shift in the ways that all organisations, no matter what size they are, do business. From recruitment to public relations and from customer service to research & development, companies are having to find new ways to communicate both externally and internally.”

We’ll keep you posted once we have a confirmed publication date. In the meantime, do continue to check out Michelle’s blog here or go to David’s LinkedIn Pulse page here.

Exciting new social media developments

You may have noticed that things have been pretty quiet over on this blog over the past few months.

Well, the authors have been hard at work writing their next book – Be Safe Be Smart Be Social – which is a social media book aimed at parents, teachers and anyone working with children.

We also intend to update the Business of Being Social in 2015. There have been so many new developments that we want to revamp the chapters and add in a new section on Social Business and Social Advertising.

To date, we’ve sold well over 4,000 copies of the book in the UK and abroad. We’ve also had great feedback from readers on Amazon, who’ve awarded us 49 four or five-star reviews.

In the meantime, if you want the latest news, check out Michelle’s blog at Carvill Creative here or go to David’s LinkedIn Pulse page here.