For those of you that have been using LinkedIn for a long time now – (after all it is 10 years old) – you’ll have noticed that just last month – things changed dramatically with regard to the ‘search’ facility.
Yes, with the basic (free) version of LinkedIn you can still do Advanced Searches – however, the information you now receive back is far more limited within the free version than it ever used to be.
Does this mean you have to get out those credit cards and upgrade to a paid for premium version of LinkedIn? Not necessarily. It depends what your objective for being on LinkedIn is. And there are there are still ways you can by-pass some of the limitations now placed on the search in LinkedIn’s free version – by being a savvy searcher.
Using X Ray Search
Google is a wonderful tool – and there are some very sophisticated ways of using Google Search (and if you are interested this Google Hangout Training Course -‘Understanding The Power of Google Search’ is an exceptional piece of content).
We can also use the power of Google to help us when our searches hit brick walls via LinkedIn.
Here’s how. Let’s say I am looking for an Accountant, within 100 miles of London, in Financial Services.
I do an advanced search on LinkedIn and the person I want to connect with comes up – however, I can’t see any of his contact details or how to get in touch with him – and he’s a 3rd degree contact so the best I can do is connect to someone who knows someone he knows (not very targeted).
However, to find out a bit more information – I can run an X Ray Search via Google.
Optimise the Results by Switching to Private Browsing Mode
Before you run the search I’m going to show you in Google – be sure you switch to private browsing mode in your browser. Why – well, even if you log out of LinkedIn – sometimes LinkedIn knows that you are still a member. Therefore, often the results you get back aren’t as insightful to those with free membership of LinkedIn – as to those that don’t have membership. So you can effectively trick LinkedIn into thinking you are not a member.
Private Browsing in Different Browsers:
- Chrome calls it Incognito – and it is the three stacked lines to the far right of the browser. Click that and 4th row down you’ll see Incognito window mode – switch to that and you are ‘incognito’. You switch back by simply clicking the new window mode.
- IE – click the cog icon and select Private Browsing.
- Firefox – You see the words Private Browsing
- Safari – Click the cog and select Private Browsing.
Now you are in private browsing mode – simply type the following into your Google search bar:
John “GL Accountant” “CEE/Alpine at Lumesse” “Hemel Hempstead” site:linkedin.com
And be amazed. What you will get is the full profile – access to email, Twitter and websites – so connection can be made directly.
Simple. If you liked this insight – do share it.
LinkedIn, Facebook, Twitter, YouTube, Google+, Pinterest and the many other networks are making changes all the time. Keeping on top of all the changes and leveraging the platforms for your own business purposes is tricky – hence why we created this blog to support our book, The Business of Being Social. Stay tuned to this blog… and we’ll keep you tuned in on all the latest changes. And of course, for practical insights into leveraging social media for business – buy the book. (Subtle plug… not).