Watch out for the second edition of The Business of Being Social

We’ve got some exciting news to share with you. Co-authors Michelle Carvill and David Taylor have completed work on the second edition of the Business of Being Social.

The book, which has a total of 61 four- and five-star reviews on Amazon, has been extensively updated and, as promised last year, has two new chapters – Becoming a Social Business and Using Social Advertising.

Due to be published in September 2015, the Second Edition will come in at 25% longer and will feature a wealth of new material including a host of new case studies plus radically updated Facebook and LInkedIn chapters.

The book also sees a transformed Other Social Media chapter with useful sections on getting the most out of Instagram, WhatsApp, Snapchat and even the new kid on the social media block, Ello.

The revisions have been so extensive that in many ways, it should be treated as an entirely new book, more in tune with the business world of 2015. As we write in the new introduction:

“For those in business, it has also moved out of the marketing silo. As you will read in this book, there is barely an area of corporate life that hasn’t been impacted upon by digital technology and the new ‘sharing economy’.

“The result is a massive shift in the ways that all organisations, no matter what size they are, do business. From recruitment to public relations and from customer service to research & development, companies are having to find new ways to communicate both externally and internally.”

We’ll keep you posted once we have a confirmed publication date. In the meantime, do continue to check out Michelle’s blog here or go to David’s LinkedIn Pulse page here.

STOP PRESS: Video comes to Instagram

Instagram, the popular photo sharing social network which was recently bought by Facebook, is now introducing videos.

Unlike with Twitter’s Vine, where users can shoot 6 seconds of video, on Instagram, people will have up to 15 seconds as well as a number of customised filters which they can apply when posting.

These videos can then of course be shared on other social networks in the same way as you can with YouTube, Vimeo or Vine. Click here to read the Instagram blog.

What does this mean for businesses? As we say in the book, it has been estimated that by the end of 2015, over 86% of all content viewed online will be video.

Facebook realise this and want to capitalise on both the popularity of Instagram as well as compete with the runaway success of Vine. 6 or 15 seconds may not seem like a long time, but with increasingly short attention spans and good planning, these can be sufficient to convey your message.

We are now in a mobile, video age where both static and moving images are vital to any content marketing strategy. Already many creative industries are finding innovative ways to market themselves using video – well they now have another channel to do so.

At the same time, customer facing companies such as hotels, restaurants, shops, bars etc. could be encouraging and incorporating user generated images and videos on their channels to increase engagement and build their brands.

Think about your content marketing strategy and try to understand how your customers may wish to engage with you. Video, via whichever channel suits you best, may be a viable way to meet your business objectives.

Facebook welcomes hashtags

Millions of people have got used to hashtags on sites like Twitter and Instagram. The # symbol has become fairly ubiquitous, even on adverts, marketing material and press releases.

Hashtag

One place it hasn’t been seen, or at least shouldn’t have been, is Facebook. In our training courses we often advise delegates not to tweet or use twitter language (@, #, RT, DM etc.) on the site because they are completely different channels.

However, it has now been announced by Facebook, that they will start introducing hashtags for use by both people and Pages.

Facebook state: “Hashtags are a first step in surfacing relevant and important public conversations.

“Over time our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.”

So what does this mean at a practical level for brands and businesses? Essentially, any topics, conversations or keywords that you are using a hashtag for on Twitter, can now be brought into your Facebook Page updates. But, it is important that you do not stuff your copy with #s and it still needs to be interesting and easy to read.

To find out more, click here to read the Facebook Studio blog.