You know that I often speak about the power of content and now I also want to remind you that – if you’re writing a book, don’t underestimate the power of contents pages.
Think about your own behaviour – when you pick up a business book, (either to browse on or off line) you’re likely to paw through the contents pages to see what delights may unfold within.
The latest Amazon review for our book is titled ‘Wowed just by the contents page‘. This delights us – because actually, when writing a book, you start with the skeleton. What needs to go into the book, the ordering of content, a logical flow is critical. There’s got to be a natural start, middle and end (just as with any great story). Of course, with a practical social media guide book such as The Business of Being Social – then each chapter delivers value and insight – so it’s great that the content pages really do sell what’s in the book – and importantly, that the book stands up to the expectation of those content pages. There are no less than 4 pages of contents in our book – which as authors, when you scope them out – it’s a pretty daunting task to think – now we need to get writing to ensure we cover all those aspects in practical detail – bringing the book to life.
Here’s the great review…
“I was wowed just by looking at the contents pages of this book. It’s incredible how much information is in here and with social media moving so quickly it still gives up to date information. I have an understanding of the platforms but still learned a lot from the book, the content and video chapters were hugely beneficial to me and undoubtedly will now help me in my business too. Definitely recommend to anyone looking at growing their social media following or even VAs and social media consultants too.”
Wonderful to hear – and so far, so good. Every review we’ve received (albeit only 4 live on Amazon for the new book so far -v- 69 for the previous book) – is a 5 *****. So thank you – and if you are reading the book – then do keep them coming.