You’ve done your research and you know who you would ideally like to connect and network with on social. Armed with who – here are some tips to help you succeed in developing purposeful networks:
- Retweet and share their content. If you are trying to court your influencers, what better way to show them that you are tuned into what they are saying than ‘retweeting’ their tweets to your audiences. Each time you retweet – the originator of the tweet receives a notification to let them know. That way, you are drawing attention to the fact that you are interested in what they have to say.
- Compliment them on their content. We all like to be flattered – and we all like to think that our content is purposeful and resonates. If one of the influencers you are trying to connect with shares something – reply and make a comment – or retweet and add your own view eg: Love this, great article or a simple .
- #FF (Follow Friday). On Fridays there’s a etiquette on Twitter, whereby you share the @handles of all those that you think others in your audience should take a look at. It could be that you have particularly enjoyed their tweets that week – or you just love what they say generally. Again, mentioning your influencers in this way – means that they get notified that you are advocating them.
- @ them. You can send a public message directly to them (as you can only send a private direct message if they are following you) – if you use their @handle at the very beginning of a tweet – then only their followers and your followers get to see it. So they will again, be notified that you are sending a message to them. Eg: Loved your latest book – Chapter 2 really insightful and useful. Great work.
- Say thank you. Really simple, but often forgotten – if your tactics steer your influencer to follow you – then be sure to go back to them to say a simple thank you for connecting. I’m not suggesting you should thank all the people that follow you – as that could get a little sycophantic – but if they are an important influencer that you have converted into a follower – then be sure to start nurturing your relationship and start out in the right way.
This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.