In just over two weeks, LinkedIn will be removing the product and services tabs from Linkedin Company profiles.
These have been a useful way to highlight the different facets of your company and have allowed engagement in the form of sharing and the writing of recommendations.
However, from 14th April, this service will be phased out and replaced with Showcase Pages, which represent a real step forward for the site. So please note that p. 148 of the book is now out of date.
Showcase Pages are to Company Pages what microsites are to websites. They are a way of showing off different elements of your company, be it offices, departments, services, products and brands.
In the same way that Facebook is aiming to take on customer-facing brands’ websites with their Company Pages, LinkedIn is employing a similar strategy with B2B brands.
Combined with Sponsored Updates, the site now not only gives companies a great place to post their content, but they also allow you to promote this to a targeted audience.
Want to know how you can make best use of these new Showcase Pages, then click here to read a great blog by Hubspot which talks you through the process.