For a while now in my training courses, I have been sharing my enthusiasm for Twitter Lists and the ability to ‘Favourite’ – a tweet.
Lists enable you the Twitter user to categorise the people you are following in whichever way makes sense to you.
Whilst the Favourite function on Twitter enables you to effectively ‘archive’ – selected tweets.
You can then share your Favourite link with others – however, Twitter doesn’t allow you to make several ‘Favourite’ lists – just the one.
However, just a couple of weeks ago Twitter introduced Custom Timelines.
Effectively, this function enables you to aggregate any tweets you like into a ‘list format’ – it’s almost a hybrid of Favouriting and Lists. As you can create a public ‘Timeline’ – it has its own URL, description – however, you aggregate the content that goes into it. And you can embed the timeline onto webpages.
The great thing about this function is that it gives you more control over how you want your tweets to be organised, whilst also offering some creative alternatives to simply posting regular tweets and watching them quickly disappear into the swirling current of handles and hashtags.
The only downfall appears to be is that you can only use it on the TweetDeck application – once you’ve come to terms with how TweetDeck works – the rest is very simple.
Adding tweets to these custom timelines can either be done by hand or by the API. When doing it by hand all you have to do is select the tweets you want from the different column in your dashboards e.g. interactions, mentions, lists or any keywords etc.
What you do with each of these timelines after – is entirely up to you!
Custom timelines are perfect for:
- Capturing any customer testimonials or praise on Twitter and embedding them on your homepage or relevant web page.
- Showcasing an event you / your business is promoting.
The best thing about Twitter timeline however, is that it increases the lifespan of your tweets! Having separate timeline – your tweet won’t get buried nearly as fast.
There are many ways you can leverage this new feature – and we’ll be keeping you updated with examples and other ideas in the future. However at the moment it seems that you can only create your custom timelines through the social media dashboard – TweetDeck.
This exciting new development from Twitter will really help Twitter to cross over from being a heavily mobile newsfeed – connecting people to the information they want – to being a web service – enabling organisations to leverage the news going on over on Twitter into web pages.
This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.