The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

Is Social Media Out of Control? – BBC Radio Interview with Michelle Carvill

Now that our book, The Business of Being Social has launched – our PR team has been doing a great job at generating interest from the media. Here’s the first of a number of radio interviews that we have lined up.

On the breakfast show on BBC Radio Newcastle, Alfie and Charlie posed the question to Michelle Carvill – Is Social Media Out of Control?  Take a listen – the interview is filled with practical advice and tips.

BBC Radio Newcastle 13-0530 8.10am

Enjoy and do share your views with us too? Is social media out of control?

 

Why traditional media is still important

During out training courses with Business Training Made Simple, many delegates are under the impression that somehow tradition marketing is dead, to be replaced solely by social media.

However, this couldn’t be further from the truth and in fact, the two types of marketing could and should work very well each other. There are lots of examples of businesses using newspaper advertising to promote a Twitter account or Facebook Page, PR agencies work to promote hashtags around events while many small businesses include LIKE US ON FACEBOOK notices inside their premises.

And we have an example of this very close to home. Our book is now being promoted in a weekly column within the business pages of Metro newspaper on Tuesdays. Titled “Taylor’s titbits”, the article looks at one topic of social media which businesses can learn about. The first two have covered understanding what social networks can do for your organisation and creating proper social media guidelines for your staff.

Metro 300413