Wowed just by the contents page!

You know that I often speak about the power of content and now I also want to remind you that – if you’re writing a book, don’t underestimate the power of contents pages.

Think about your own behaviour – when you pick up a business book, (either to browse on or off line) you’re likely to paw through the contents pages to see what delights may unfold within.

Contents 5

The latest Amazon review for our book is titled ‘Wowed just by the contents page‘.  This delights us – because actually, when writing a book, you start with the skeleton. What needs to go into the book, the ordering of content, a logical flow is critical.  There’s got to be a natural start, middle and end (just as with any great story).  Of course, with a practical social media guide book such as The Business of Being Social – then each chapter delivers value and insight – so it’s great that the content pages really do sell what’s in the book – and importantly, that the book stands up to the expectation of those content pages. There are no less than 4 pages of contents in our book – which as authors, when you scope them out – it’s a pretty daunting task to think – now we need to get writing to ensure we cover all those aspects in practical detail – bringing the book to life. 

Here’s the great review…

“I was wowed just by looking at the contents pages of this book. It’s incredible how much information is in here and with social media moving so quickly it still gives up to date information. I have an understanding of the platforms but still learned a lot from the book, the content and video chapters were hugely beneficial to me and undoubtedly will now help me in my business too. Definitely recommend to anyone looking at growing their social media following or even VAs and social media consultants too.”

contents3Contents 4

Wonderful to hear – and so far, so good. Every review we’ve received (albeit only 4 live on Amazon for the new book so far -v- 69 for the previous book) – is a 5 *****.  So thank you – and if you are reading the book – then do keep them coming.

Best wishes

Michellex

contents2

Praise from Ollie Sharp – UK Sales Manager at LinkedIn

Last week I held a keynote at LinkedIn’s SocialRecruitIn event. Fab event and you can see more from the day here. I finally had the pleasure of meeting Ollie Sharp - UK Sales Manager at LinkedIn.

I’d been tweeting with Ollie for a few months – as he advised David and I that he found edition 1 of The Business of Being Social to be highly useful – and that he was making all members of his UK sales team read it.  In fact, the main reason I’d been invited to talk at the event, was down to Ollie’s recommendation.

When David and I wrote the book, we really positioned it for business owners or those wanting to learn more about the channels. What we didn’t think about at all – was the impact our book could have on how the social media channels we featured within the book themselves, could actually use our ideas to better position their offering to their audiences.

It’s wonderful to hear that LinkedIn took sentiment from our teachings to make some changes to their proposition.  Both David and I are hugely proud of that.

Here’s what Ollie Sharp, UK Sales Manager – Staffing and Search at LinkedIn,  had to say…

“The Business of Being Social has become a useful resource within the LinkedIn sales team. The book really helped us to understand the bigger picture of social media and it was instrumental when we changed the way that we work with clients. It helped us to develop how we consult with our clients and advise them on how to build a social media strategy. We were missing the critical aspects that social media channels enable – such as continuous conversations, brand proposition and getting employees on board to strengthen both brand and message. From our learnings from the book we now advise companies to build their followers, engage them with content and this will enable them to do what they do best – recruit! The Business of Business Social is now a must read for all new recruits into my LinkedIn sales team – and has become an integral part of our training. Highly practical – yet at the same time, highly insightful. A really useful tool for all businesses, either starting out or looking at how to optimise their social media activity.”

Wonderful – even more than we set out to achieve.

Michelle x

 

 

The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

5 Ways to Influence your Influencers on Social Media

You’ve done your research and you know who you would ideally like to connect and network with on social.  Armed with who – here are some tips to help you succeed in developing purposeful networks:

  1. Retweet and share their content.  If you are trying to court your influencers, what better way to show them that you are tuned into what they are saying than ‘retweeting’ their tweets to your audiences.  Each time you retweet – the originator of the tweet receives a notification to let them know.  That way, you are drawing attention to the fact that you are interested in what they have to say.
  2. Compliment them on their content.  We all like to be flattered – and we all like to think that our content is purposeful and resonates. If one of the influencers you are trying to connect with shares something – reply and make a comment – or retweet and add your own view eg:  Love this, great article or a simple ;) .
  3. #FF (Follow Friday).  On Fridays there’s a etiquette on Twitter, whereby you share the @handles of all those that you think others in your audience should take a look at.  It could be that you have particularly enjoyed their tweets that week – or you just love what they say generally.  Again, mentioning your influencers in this way – means that they get notified that you are advocating them.
  4. @ them.  You can send a public message directly to them (as you can only send a private direct message if they are following you)  – if you use their @handle at the very beginning of a tweet – then only their followers and your followers get to see it. So they will again, be notified that you are sending a message to them.  Eg:  Loved your latest book – Chapter 2 really insightful and useful. Great work.
  5. Say thank you.  Really simple, but often forgotten – if your tactics steer your influencer to follow you – then be sure to go back to them to say a simple thank you for connecting.  I’m  not suggesting you should thank all the people that follow you – as that could get a little sycophantic  – but if they are an important influencer that you have converted into a follower – then be sure to start nurturing your relationship and start out in the right way.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Facebook to Drop Sponsored Stories in April 2014

If you’re not aware about Sponsored Stories, then to simplify things for you – these are ad like updates shown when a user’s Facebook friend interacts with a sponsored Page, App or Event.

They will appear in your Facebook News Feed because a business or individual has paid to highlight them in the hope that there’s more of a chance others will see them and click ‘Like through to the Page as well.

However – it has been known to many, that marketers and Facebook users have had a love-hate relationship with Facebook’s Sponsored Stories. Proving to be a source of confusion for the marketers (who want to get as much out of their advertising budgets as possible – and a source of annoyance for News Feed noise.

Facebook has announced in a blog post that they plan to put an end to Sponsored Stories altogether – so if you’re looking to purchase a Sponsored Story then you better do it fast – because by April 9th 2014, this feature will be completely removed!

What will this Mean for Marketers? What is the Next Step?

The company confirmed that they were planning to drop Sponsored Stories back in June 2013 – however it wasn’t until recently that we have an official date for when they will disappear from the site altogether (April 9th 2014).

Currently it’s not that clear as to what will replace Sponsored Stories – however what we can tell you is that the existing Sponsored Stories will transition into the ad format “Social Context.”  What ‘social context’ means is that – if your friends like something, then it may get shown to you too on the assumption that you also may like it.  The ‘social’ element of ‘social context’.

The removal of Sponsored Stories only changes the way these ads are delivered to Facebook users, not the fact that the information can be collected and used. A key difference with Social Context ads however, is that they will appear in the right hand sidebar, rather than directly in your News Feed.

So rather than have your News Feed bombarded with ads – the Social Context ads will run in the usual right hand bar where we have become used to seeing  all Facebook’s advertisements.

Social Context will be offered as an option to advertisers alongside other advertising options. With Social Context, Facebook will continue to gather information on users and deliver that information back to those users in the form of ads.

Here’s what Facebook announced in June:

“Wee’re bringing the best of sponsored stories — social context — to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a stand-alone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”

See the diagram below to see how this should work:

facebook image for blog

As you can see, social media advertising is a constantly-shifting medium, especially as the industry is always growing. So the best thing that you can do is try to keep up with these changes and learn how to stretch each pound as far as possible.

Tip: Don’t give up -Facebook is known to be one of the best ways to reach a large number of customers all at once.

Twitter Update – Custom Timelines

For a while now in my training courses, I have been sharing my enthusiasm for Twitter Lists and the ability to ‘Favourite’ – a tweet.

Lists enable you the Twitter user to categorise the people you are following in whichever way makes sense to you.

Whilst the Favourite function on Twitter enables you to effectively ‘archive’ – selected tweets.

You can then share your Favourite link with others – however, Twitter doesn’t allow you to make several ‘Favourite’ lists – just the one.

However, just a couple of weeks ago Twitter introduced Custom Timelines.

Effectively, this function enables you to aggregate any tweets you like into a ‘list format’ – it’s almost a hybrid of Favouriting and Lists. As you can create a public ‘Timeline’ – it has its own URL, description – however, you aggregate the content that goes into it. And you can embed the timeline onto webpages.

The great thing about this function is that it gives you more control over how you want your tweets to be organised, whilst also offering some creative alternatives to simply posting regular tweets and watching them quickly disappear into the swirling current of handles and hashtags.

The only downfall appears to be is that you can only use it on the TweetDeck application – once you’ve come to terms with how TweetDeck works – the rest is very simple.

Adding tweets to these custom timelines can either be done by hand or by the API. When doing it by hand all you have to do is select the tweets you want from the different column in your dashboards e.g. interactions, mentions, lists or any keywords etc.

What you do with each of these timelines after – is entirely up to you!

Custom timelines are perfect for:

  • Capturing any customer testimonials or praise on Twitter and embedding them on your homepage or relevant web page.
  • Showcasing an event you / your business is promoting.

The best thing about Twitter timeline however, is that it increases the lifespan of your tweets! Having separate timeline – your tweet won’t get buried nearly as fast.

There are many ways you can leverage this new feature – and we’ll be keeping you updated with examples and other ideas in the future. However at the moment it seems that you can only create your custom timelines through the social media dashboard – TweetDeck.

This exciting new development from Twitter will really help Twitter to cross over from being a heavily mobile newsfeed – connecting people to the information they want – to being a web service – enabling organisations to leverage the news going on over on Twitter into web pages.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

Facebook Update: Edgerank is Dead

In Chapter 5 of The Business of Being Social – A Practical Guide to Harnessing the Power of Facebook, Twitter, LinkedIn and YouTube for all Businesses – we discuss Facebook’s algorithm, Edgerank.

What are they talking about? -  I hear your brains a pondering.

If you think about Facebook as a huge database (which it is) – then given the scale of Facebook, you can imagine that ordering the data so that updates and comments etc can be delivered to the relevant people is a significant task.

Instead of having a ‘everyone sees all’ activity schedule – (which would be totally unmanageable given the size of Facebook – and how frequently people use it) – then instead, Facebook has to determine who is going to see what.

And of course, it’s not people that decide who see’s what – but instead, the role is in the ‘chips’ of mathematical algorithms that are accessing a number of factors around the content – and then serving the output.

Historically, Facebook promoted Edgerank as their algorithm. An algorithm which considered 3 key factors (each in themselves a complex calculation):

  • Affinity score – between viewing user and edge creator (translation – how engaged you are with specific connections)
  • Weight for the edge – ie: the quality of the type of content – eg: a comment, a tag, a like, a share etc
  • Time decay – factors based on how long ago the ‘edge’ was created

(See Page 102 in the book for more info).

Whilst these elements are still part of the algorithm that Facebook uses to determine who sees what – it is now widely published and accepted that there are significantly more factors now considered.

In fact – it’s rumoured that there are over 100 factors (and in some reports 100,000!).

Either way – the key element remains in that you need to be working hard on Facebook to generate engagement and then keep that engagement going.

Asking questions (getting people to engage with your Page), quality content and building an influential audience still count.  I suspect as Facebook continues to be a noisy space – then more creativity in to how you corner the eyeballs and activity is going to be needed.

How to clean up your Twitter stream now Twit Cleaner has retired

Yes, Twit Cleaner is no longer.

We refer to Twit Cleaner in our book when talking about how you can manage your Twitter connections – seeing who’s influential, who tweets a lot, who never goes on Twitter, identifying non followers etc .

There’s a great blog on the Twit Cleaner site explaining why they have had to give up the ghost http://thetwitcleaner.com/blog/- however, never fear – Tweepi is here.

The team at Carvill Creative actually prefer Tweepi as the preferred tool to clean up Twitter streams (outside of some of the larger tools we use).

It’s simple, clean and does the job.

So check out Tweepi. It doesn’t do all the things Twitter cleaner offered – but it’s pretty close.

5 Star Praise for The Being of Being Social

David and I often preach about the importance of ‘advocacy’ – and how importance advocacy is in building trust.

After all, only 14% of us trust advertisements, whilst 84% of us trust peer–to-peer recommendations.

Of course, whilst David and I believe that our book, The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, LinkedIn and YouTube for All Businesses -  (the book we wrote, which was published late May this year) – is a great book – what’s more important is what others say about it.

So far, so good. Sales have gone really well, it’s had to be reprinted within the first 6 months – and we’ve got a whopping 56 reviews on Amazon – scoring 4.7 out of 5 (currently, the most reviewed book of it’s type).  And the majority of reviews are 5*****.

We’re delighted – and here are some of the ‘headlines’ from the reviews. So, if you are looking for a practical guide to help you get started with social media channels or to plan your social media strategy – then take a look at what others have to say about our book.

Meanwhile, sincere and warm thanks to everyone that’s purchased, read, shared and reviewed.  Be social and keep sharing…

“Practical and theoretical advice for the professional social media user… .”

“Step by step guide to a vital skill.”

“A must for any small or tall businessman, or woman.”

“Excellent Book.”

‘Brilliant for getting started in Social Media.”

‘Solid, simple and straightforward.”

“Very instructional.”

“Whether you’re experienced or not in use of social media as I guarantee you will learn something.”

“Decent round up of how to utilise Social Media.”

“Thorough, measured and extremely useful.”

“Excellent information and advice.”

“Broken down into manageable sections.”

“Excellent.”

“A must for businesses who want to start social media marketing and don’t know where to start.”

“For businesses wanting to develop a solid social networking platform.”

“Really helpful and practical. Highly recommended.”

“Being social uncovered… The basics and more.”

“An excellent introduction to social media.”

“A great present for social media hopefuls.”

“One Stop Social Media.”

“Guides you through the hype.”

“The Must Have Social Media Guidebook for business.”

“This book is extremely well written. it makes a potentially complex subject easy to read and motivating. Highly recommend!”

“Finally a strategy based social media handbook!”

“Excellent – very good summary and written to inform.”

“Comprehensive and Excellent.”

“Great book for students.”

“Comprehensive guide on using social for business.”

“An essential guide to planning a social media strategy for your business.”

“Best book on social media I’ve ever read!”

“Jam Packed with Advice and Tips.”

“A book for all PR’s bookshelves.”

“Practical, comprehensive advice.”

“Absolutely recommend!”

“Important Stuff.”

“A perfect book for all Social Media needs.”

“Great book, well worth reading.”

“Brilliant read!”

“All you need to know about Social Media.”

“Great book for businesses who need help with their Social Media.”

“Why learn from your own mistakes when Taylor and Carvill can help you to navigate this modern landscape.”

“Finally a practical, business focused social media guide… .”

“Excellent read – am now social media savvy!”

“Simple yet revolutionary way through the jungle of modern marketing.”

“***Must-read for social media users***Highly recommended.”

“Best I’ve read on using Social for Business!”

“Great book, simple to follow and the case studies really help.”

“This book should be essential reading to anyone who wants to get started in social media but doesn’t know where to start.”