The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

Watch out for the second edition of The Business of Being Social

We’ve got some exciting news to share with you. Co-authors Michelle Carvill and David Taylor have completed work on the second edition of the Business of Being Social.

The book, which has a total of 61 four- and five-star reviews on Amazon, has been extensively updated and, as promised last year, has two new chapters – Becoming a Social Business and Using Social Advertising.

Due to be published in September 2015, the Second Edition will come in at 25% longer and will feature a wealth of new material including a host of new case studies plus radically updated Facebook and LInkedIn chapters.

The book also sees a transformed Other Social Media chapter with useful sections on getting the most out of Instagram, WhatsApp, Snapchat and even the new kid on the social media block, Ello.

The revisions have been so extensive that in many ways, it should be treated as an entirely new book, more in tune with the business world of 2015. As we write in the new introduction:

“For those in business, it has also moved out of the marketing silo. As you will read in this book, there is barely an area of corporate life that hasn’t been impacted upon by digital technology and the new ‘sharing economy’.

“The result is a massive shift in the ways that all organisations, no matter what size they are, do business. From recruitment to public relations and from customer service to research & development, companies are having to find new ways to communicate both externally and internally.”

We’ll keep you posted once we have a confirmed publication date. In the meantime, do continue to check out Michelle’s blog here or go to David’s LinkedIn Pulse page here.

Exciting new social media developments

You may have noticed that things have been pretty quiet over on this blog over the past few months.

Well, the authors have been hard at work writing their next book – Be Safe Be Smart Be Social – which is a social media book aimed at parents, teachers and anyone working with children.

We also intend to update the Business of Being Social in 2015. There have been so many new developments that we want to revamp the chapters and add in a new section on Social Business and Social Advertising.

To date, we’ve sold well over 4,000 copies of the book in the UK and abroad. We’ve also had great feedback from readers on Amazon, who’ve awarded us 49 four or five-star reviews.

In the meantime, if you want the latest news, check out Michelle’s blog at Carvill Creative here or go to David’s LinkedIn Pulse page here.

Facebook to Drop Sponsored Stories in April 2014

If you’re not aware about Sponsored Stories, then to simplify things for you – these are ad like updates shown when a user’s Facebook friend interacts with a sponsored Page, App or Event.

They will appear in your Facebook News Feed because a business or individual has paid to highlight them in the hope that there’s more of a chance others will see them and click ‘Like through to the Page as well.

However – it has been known to many, that marketers and Facebook users have had a love-hate relationship with Facebook’s Sponsored Stories. Proving to be a source of confusion for the marketers (who want to get as much out of their advertising budgets as possible – and a source of annoyance for News Feed noise.

Facebook has announced in a blog post that they plan to put an end to Sponsored Stories altogether – so if you’re looking to purchase a Sponsored Story then you better do it fast – because by April 9th 2014, this feature will be completely removed!

What will this Mean for Marketers? What is the Next Step?

The company confirmed that they were planning to drop Sponsored Stories back in June 2013 – however it wasn’t until recently that we have an official date for when they will disappear from the site altogether (April 9th 2014).

Currently it’s not that clear as to what will replace Sponsored Stories – however what we can tell you is that the existing Sponsored Stories will transition into the ad format “Social Context.”  What ‘social context’ means is that – if your friends like something, then it may get shown to you too on the assumption that you also may like it.  The ‘social’ element of ‘social context’.

The removal of Sponsored Stories only changes the way these ads are delivered to Facebook users, not the fact that the information can be collected and used. A key difference with Social Context ads however, is that they will appear in the right hand sidebar, rather than directly in your News Feed.

So rather than have your News Feed bombarded with ads – the Social Context ads will run in the usual right hand bar where we have become used to seeing  all Facebook’s advertisements.

Social Context will be offered as an option to advertisers alongside other advertising options. With Social Context, Facebook will continue to gather information on users and deliver that information back to those users in the form of ads.

Here’s what Facebook announced in June:

“Wee’re bringing the best of sponsored stories — social context — to all ads. Since this update makes sponsored stories redundant, we will no longer offer them as a stand-alone ad unit for marketers. Social context will continue to appear with all ads where eligible. Our social advertising honors the audience that people choose, so nobody will see information in social context for an ad that they couldn’t already see.”

See the diagram below to see how this should work:

facebook image for blog

As you can see, social media advertising is a constantly-shifting medium, especially as the industry is always growing. So the best thing that you can do is try to keep up with these changes and learn how to stretch each pound as far as possible.

Tip: Don’t give up -Facebook is known to be one of the best ways to reach a large number of customers all at once.

How to clean up your Twitter stream now Twit Cleaner has retired

Yes, Twit Cleaner is no longer.

We refer to Twit Cleaner in our book when talking about how you can manage your Twitter connections – seeing who’s influential, who tweets a lot, who never goes on Twitter, identifying non followers etc .

There’s a great blog on the Twit Cleaner site explaining why they have had to give up the ghost http://thetwitcleaner.com/blog/- however, never fear – Tweepi is here.

The team at Carvill Creative actually prefer Tweepi as the preferred tool to clean up Twitter streams (outside of some of the larger tools we use).

It’s simple, clean and does the job.

So check out Tweepi. It doesn’t do all the things Twitter cleaner offered – but it’s pretty close.

Up to 55 Amazon reviews for The Business of Being Social

We’re really thrilled to see that The Business of Being Social now has 55 reviews on Amazon – with 40 of those five-star. Reviews are the lifeblood of books and while we are proud of the book, it’s great to see that others agree with us.

We thought we’d post the latest review by Hugo Minney in full as it neatly sums up what this social media book is all about. Take it away Hugo:

This book is about making money, not wasting it.

It would be easy to spend pages and pages explaining what tweeting is, and how much fun it is. It would be easy to jump straight in at the “How” (as in, “this is HOW you do it”), forgetting that a busy business doesn’t really want to spend any time at all on something that costs but doesn’t deliver a return. So this book doesn’t do that.

It starts with a foundation – this is what businesses do, and this is what they should do, and most importantly, this is what they can expect to get back (WHY social marketing).

Then it goes on to explain, step by step, WHAT social marketing is. The undercurrent is that humans have communicated and carried out commerce for years – well hundreds of thousands of years actually – and it’s only been in the last 2-3 hundred years that we’ve tried to rely on push marketing or loud posters selling snake oil.

If you can’t necessarily prove the benefits of marketing this way, that’s probably because it’s difficult to prove. Social marketing, with all of this modern technology, is a return to old-fashioned conversation and commerce, which is why it caught on so quickly and is proving so successful.

With the foundations in place, Carville (sic) and Taylor can explain HOW to do social marketing. And they point out that it’s very much like a good old-fashioned conversation. In a conversation, you won’t make friends or influence people if you simply race in and start shouting.

The rules (for success) are always the same – decide what you want, listen to find a group of people who seem like the right crowd, converse to build relationships (usually by agreeing with the people closest to your point of view), and then, and only then, have you won the right to tell them about whatever you are selling.

Carville (sic) & Taylor repeat this again and again – don’t start posting or tweeting, decide what your objective is. Lots of companies don’t know what their aim is, so they are remarkably accurate at getting it. Your objective is probably to sell more product to this target client base. OK where do you find the client base?

Are they on twitter with a hashtag that they tend to watch and chat under (a hashtag seems to be a little like a chat room – a marker that you can search for to follow conversations about a particular subject). Are they on facebook, or linkedin, or Google, or somewhere else? You don’t want to waste time building relationships with people who, no matter how much they like you, simply have no use for your product. Find your potential clients, and build the relationship.

They discuss the characteristics of the different media – on Twitter you probably have to post every few hours, on Facebook every day or so, on LinkedIn every week, and so on. They discuss what you post – a bit of humanity, a bit of professionalism. Above all, be yourself (but not unprofessional).

They also discuss blogs and other ways to build a community, a committed group who not only will buy your products, but will tell you what else they want so you can sell it, and will tell you what’s right about your product (do more of this) and what’s wrong (put it right). A community of friends who are all friends of you.

A very useful book. Also very well written and easy to follow. One to keep on the shelf with markers in for future reference.

Click here to read all the reviews – including the less flattering ones! Thank you to all of you who have left comments – they are all appreciated!

Have you claimed your Google+ personal or business URL yet?

Great news – you can now claim your own personal Google+ URL for your personal G+ profile and any Company profiles you have or manage.

There’s some basic criteria as to whether you are eligible to claim a personalised URL – but nothing too daunting – your profile simply:

  • has to have a photo
  • has to have at least 10 followers
  • and the account must be more than 30 days old.

So, provided you qualify as above – simply visit your Google+ profile and click on the Settings link.

Once in your Settings, click ‘Edit my Profile’ (link found under your photo) – and if your profile is eligible – at the top of the screen you will see a green notification asking whether you wish to ‘Claim your personalised URL’.

You’ll see that Google automatically offers you an option of what that URL could look like eg: mine was google.com/+MichelleCarvill

On personal profiles you get the option to accept or change the suggested URL – so if you wanted to make it something else, you seem to be able to do that.

For Google+ Business Profiles – you follow the same process – Google will suggest a URL – for Carvill Creative the profile name offered was google.com/+CarvillcreativeCoUk

I tried to change this to just +CarvillCreative – but you don’t seem to have any options to amend their suggestion on G+ Business profiles (as yet) – however, it does make it clear that if you accept that name, then you can’t change it in the future. For Google+ business profiles, you can accept or not – there doesn’t appear to be a way to amend.(Or not one I found anyway).

So there you have it – very simple to do, takes just a few minutes – so get personalising your Google+ Profiles and Business Profiles.

This blog was brought to you via Michelle Carvill – Founder of Carvill Creative, the online visibility agency, and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, LinkedIn and YouTube for all Businesses.

 

 

 

 

The Jeremy Forrest case – social media lessons to be learned

Unsurprisingly social media has been back in the news again this week with the revelations that the disgraced school teacher Jeremy Forrest had been using Twitter to communicate with his pupil.

As social media authors, we would encourage schools, colleges, businesses and charities to check their social media policies are robust and up-to-date.

“Many organisations are still behind the curve in incorporating social media and the internet into their policies and staff guidelines – in particular schools, colleges and youth organisations.

“Teachers and youth leaders have to be particularly careful about what they do online and a good rule of thumb in these cases is to keep your personal lives separate from your business lives in the social media world.”

Here are some simple guidelines:

  • Schools – like any other organisation, should have a detailed social media policy
  • It is important to separate your personal and business lives
  • Teachers have to be particularly careful about what they do online
  • Schools should be monitoring social media channels to see what is being said about them, their staff and their pupils
  • Staff and pupils need to be educated about dos and don’ts of being online

Listen to author David Taylor speak about this topic on BBC Radio Kent.

BBC Radio Kent 01

BBC Radio Kent 02

Social media issues in the news

Author Michelle Carvill this week appeared on Talk Radio Europe speaking about a range of issues relating to social media. “We are all now publishers or broadcasters these days!”

Michelle covers the naivety of people posting online, the rise of the online celebrity, the Sally Bercow defamation case, trolling, the Malicious Communications Act, amplification of retweets, online education and the positive element of social media channels.

She also talks about how organisations can use social media to meet specific business objectives. And gives top tips on how businesses in the Costa del Sol could be making the most of sites likes Facebook and Twitter.

To hear the full interview, click here:

Talk Radio Europe Part One

Talk Radio Europe Part Two