Wowed just by the contents page!

You know that I often speak about the power of content and now I also want to remind you that – if you’re writing a book, don’t underestimate the power of contents pages.

Think about your own behaviour – when you pick up a business book, (either to browse on or off line) you’re likely to paw through the contents pages to see what delights may unfold within.

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The latest Amazon review for our book is titled ‘Wowed just by the contents page‘.  This delights us – because actually, when writing a book, you start with the skeleton. What needs to go into the book, the ordering of content, a logical flow is critical.  There’s got to be a natural start, middle and end (just as with any great story).  Of course, with a practical social media guide book such as The Business of Being Social – then each chapter delivers value and insight – so it’s great that the content pages really do sell what’s in the book – and importantly, that the book stands up to the expectation of those content pages. There are no less than 4 pages of contents in our book – which as authors, when you scope them out – it’s a pretty daunting task to think – now we need to get writing to ensure we cover all those aspects in practical detail – bringing the book to life. 

Here’s the great review…

“I was wowed just by looking at the contents pages of this book. It’s incredible how much information is in here and with social media moving so quickly it still gives up to date information. I have an understanding of the platforms but still learned a lot from the book, the content and video chapters were hugely beneficial to me and undoubtedly will now help me in my business too. Definitely recommend to anyone looking at growing their social media following or even VAs and social media consultants too.”

contents3Contents 4

Wonderful to hear – and so far, so good. Every review we’ve received (albeit only 4 live on Amazon for the new book so far -v- 69 for the previous book) – is a 5 *****.  So thank you – and if you are reading the book – then do keep them coming.

Best wishes

Michellex

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Content Is King – so are you ‘content’ with your content?

I had the pleasure of attending a two day content marketing immersion last weekend.

What? You immersed yourself in content marketing for two whole days – I hear you ask. And yes, that’s exactly what I did. And it was great. Always good to learn from others – bookshare ideas and insights and hang out with like-minded individuals.

One of the longest chapters (apart from Twitter and LinkedIn) in The Business of Being Social – is the Content chapter. And why? Because content is critical to social media and modern day marketing.

My mantra for many years has been ‘you are what you share‘ – and the beauty of the technologies we now have at our fingertips is that they have opened up barriers to enabled ‘anyone’ to become a publisher. (Rightly or wrongly – it is as it is).

There’s an interesting fact that today we publish more content every 48 hours than all of the content ever published online up until 2004 combined. Thanks to blogs, social media, technology – it’s safe to say that pretty much every topic has been covered – regardless of how niche.

What this means is that your content really has to hit the mark when it comes to grabbing the attention of your audience. We’re content rich and attention span poor.

For effective content marketing right now – understanding your audience, understanding what’s important to them, what they like to consume and where they consume is therefore – critical.  Of course, whilst this is a basic premise of marketing – not many in the digital world are traditionally trained marketers – and so this critical aspect, gets missed.

You can’t be content just pushing out blog posts each week on something you know you know about. You need to be close to your content – and understand exactly how it’s working. We always get asked the question ‘what’s the ROI (return on investment) of social media’? My suggestion is that you don’t just measure that critical ROI – but you also start measuring the ROI of your content too.

Content needs to perform. It needs to engage. It needs to compel and it needs to move your audience closer to you – so that you become their choice.

Ask yourself these questions:

  • Are you content with your content?
  • Is it performing the way you need it to?
  • How do you measure it? 
  • What’s your content ROI?
  • How do you know it’s working?
  • Does it share valuable, useful insights for your audience?
  • It is on message with your brand?
  • Does it compel audiences to fall a little bit in love with you?
  • Does it leave your audience hungry for more?

If you are comfortable you’ve got it all covered – great. But whichever way you look at it – content really matters. So don’t just be content with your content – be 100% enamoured.

Over to you…

Michelle x

 

 

 

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x

 

 

 

 

5 Ways to Influence your Influencers on Social Media

You’ve done your research and you know who you would ideally like to connect and network with on social.  Armed with who – here are some tips to help you succeed in developing purposeful networks:

  1. Retweet and share their content.  If you are trying to court your influencers, what better way to show them that you are tuned into what they are saying than ‘retweeting’ their tweets to your audiences.  Each time you retweet – the originator of the tweet receives a notification to let them know.  That way, you are drawing attention to the fact that you are interested in what they have to say.
  2. Compliment them on their content.  We all like to be flattered – and we all like to think that our content is purposeful and resonates. If one of the influencers you are trying to connect with shares something – reply and make a comment – or retweet and add your own view eg:  Love this, great article or a simple ;) .
  3. #FF (Follow Friday).  On Fridays there’s a etiquette on Twitter, whereby you share the @handles of all those that you think others in your audience should take a look at.  It could be that you have particularly enjoyed their tweets that week – or you just love what they say generally.  Again, mentioning your influencers in this way – means that they get notified that you are advocating them.
  4. @ them.  You can send a public message directly to them (as you can only send a private direct message if they are following you)  – if you use their @handle at the very beginning of a tweet – then only their followers and your followers get to see it. So they will again, be notified that you are sending a message to them.  Eg:  Loved your latest book – Chapter 2 really insightful and useful. Great work.
  5. Say thank you.  Really simple, but often forgotten – if your tactics steer your influencer to follow you – then be sure to go back to them to say a simple thank you for connecting.  I’m  not suggesting you should thank all the people that follow you – as that could get a little sycophantic  – but if they are an important influencer that you have converted into a follower – then be sure to start nurturing your relationship and start out in the right way.

This blog post was brought to you by Michelle Carvill, founder of Carvill Creative, the online visibility experts and author of The Business of Being Social – A Practical Guide to Harnessing the Power of Twitter, Facebook, YouTube and LinkedIn for all Businesses.

The Recommendation Generation

When searching for products and services many of us now turn, not to our friends, family and colleagues – but to our trusty relationship with Google.

It’s pretty much second nature for a significant amount of us (76% of consumers

best selling social media bookaccording to ComScore) to turn to our devices, be they are smart phones, tablets, laptops or desktops to seek out what we are looking for.  And due to the abundance of information out there and indexed by Google, we are rarely disappointed.

If searching, exploring and researching online is therefore such an accepted part of our consumer behaviour, then it’s important that you do everything you can to encourage the people that find you – that you are indeed a safe and trustworthy option.

This is where ‘recommendations’ come in.  People are far more likely to trust what others are saying about your products or services than they are if you are simply spouting forth how wonderful they are.  You are after all the brand, the business owner, the service or product provider, of course you are going to advise your audience that you are great.

Think about your own consumer behaviour, if when searching online for a product or service you come across a site where there are customer testimonials – be they in written format or video format or perhaps it’s product star ratings you see – helping you to navigate which services score highly – do you feel comforted?

Even better are those sites which showcase independent reviews – review services such as Feefo or TrustPilot where the business can’t just showcase the good news stories and hide the bad, because the reviews are managed by the independent review service – then all reviews get shown, giving a transparent and authentic view of the service levels or product performance.

In ‘The Business of Being Social’ – we share insights and stats into the importance of testimonials and reviews – gaining trust – social proof or validation etc.  Now that people are reading and reviewing our book on Amazon - those reviews are proving to be a useful resource for others – a comfort for new consumers and a catalyst for visibility on Amazon and more sales.

If you are in the business of providing products or services, then our question to you is – ‘What’s your rolling program for collecting and showcasing powerful, transparent and purposeful testimonials and feedback?’

If the program doesn’t already exist – then it’s time to put one together.

@michellecarvill is co-author of The Business of Being Social, Director at Made Simple Group and Founder and Director of Social Media and Online Visibility Agency, Carvill Creative.

Do we need a specific social media qualification?

As part of the on-going promotion for the Business of Being Social, author David Taylor was this morning asked on BBC Hereford & Worcester about why people and businesses need to be trained to use social media.

Both authors believe that social media is now such a potential minefield for both individuals  and organisations alike, people of all ages need to be taught about the pitfalls, opportunities and self protection online.

Here’s the link to the interview:

BBC Hereford and Worcester 13-0603 11.10am

Is Social Media Out of Control? – BBC Radio Interview with Michelle Carvill

Now that our book, The Business of Being Social has launched – our PR team has been doing a great job at generating interest from the media. Here’s the first of a number of radio interviews that we have lined up.

On the breakfast show on BBC Radio Newcastle, Alfie and Charlie posed the question to Michelle Carvill – Is Social Media Out of Control?  Take a listen – the interview is filled with practical advice and tips.

BBC Radio Newcastle 13-0530 8.10am

Enjoy and do share your views with us too? Is social media out of control?