The Business of Being Social 2nd Edition – First review and it’s a 5*****!

Always delightful to great off to a great start… David and I are delighted with the 5***** review for the book. Let’s hope there are as many as for our first edition.

“There are so many books out there that claim to teach businesses the art of using social media platforms, but they are full of wordy jargon-filled passages which give most non-web professionals a headache.
This is such a refreshing read, breaking each chapter down to focus on a specific social platform, and explaining why businesses should use the platform, not just how.
It covers the basics, like describing each platform and what they are used for – Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but it goes deeper and explains how businesses need to communicate with their customers, how to engage, lead a conversation and get the best from a strategy. As a small business owner I found this actually quite a compelling read, and I have used it for creating strategies for using social media, and how to get the best out of it. Hands down the best social media book for businesses if you don’t want a heavy read.”

Wonderful – just what we set out to achieve.

Michelle x

The Business of Being Social – 2nd Edition is here…

Yay – it’s happened. The Business of Being Social 2nd Edition is here.

Why a second edition and not a brand new book? I hear you say…

Well – whilst the skeleton is similar – and some of the aspects from the original book have been retained, the majority (around 85%) is brand new.

2nd Edition of The Business of Being Social

2nd Edition of The Business of Being Social

A lot has changed in the social media space in the past two years – and so this 2nd edition features not only all the relevant updates to keep the content, fresh and relevant and as highly practical as possible – but it also includes two whole new chapters.

  • Social Media Advertising
  • Becoming an Adaptive Social Business

When we wrote the book almost 3 years ago now – when we were training and consulting with organisations and business owners, the question was ‘why should we do social media‘.  Just a few years later, the question is now more likely to be ‘how can we do social media effectively‘.

The answer to both questions will be uncovered throughout the 13 chapters.

So – grab your copy today – and be sure to leave a review. We had so much praise for our original book, which spurred us on for book number 2 – so enjoy and let us know what you think.

Happy reading…

Michelle x





STOP PRESS: Video comes to Instagram

Instagram, the popular photo sharing social network which was recently bought by Facebook, is now introducing videos.

Unlike with Twitter’s Vine, where users can shoot 6 seconds of video, on Instagram, people will have up to 15 seconds as well as a number of customised filters which they can apply when posting.

These videos can then of course be shared on other social networks in the same way as you can with YouTube, Vimeo or Vine. Click here to read the Instagram blog.

What does this mean for businesses? As we say in the book, it has been estimated that by the end of 2015, over 86% of all content viewed online will be video.

Facebook realise this and want to capitalise on both the popularity of Instagram as well as compete with the runaway success of Vine. 6 or 15 seconds may not seem like a long time, but with increasingly short attention spans and good planning, these can be sufficient to convey your message.

We are now in a mobile, video age where both static and moving images are vital to any content marketing strategy. Already many creative industries are finding innovative ways to market themselves using video – well they now have another channel to do so.

At the same time, customer facing companies such as hotels, restaurants, shops, bars etc. could be encouraging and incorporating user generated images and videos on their channels to increase engagement and build their brands.

Think about your content marketing strategy and try to understand how your customers may wish to engage with you. Video, via whichever channel suits you best, may be a viable way to meet your business objectives.