Could you give up ‘vegetative TV’ and read more?

Great to see another 5***** review for The Business of Being Social – so far a 5 star performance all the way. Long may that continue – but of course, it’s only early days.

the business of being social social media book of the year

The fact that people find the book so ‘dip in and outable’ reminded me how I use books.

I’m an avid business book collector – I love learning from others. I come from the position that it doesn’t matter who you’re speaking to, if you’re open to listening, you’ll always learn something. And this position continues into my reading. The challenge I had, was not the appetite to want to learn and an ever interesting pile of titles – but rather, finding the time to get through them.

My New Year’s resolution was to give up ‘vegetative TV’ and instead turn those hours vegging in front of a TV screen, into positive book reading action.

Over the past year (so far), the only TV guilty pleasure has been 6 hours with The Great British Bake Off – and that was largely due to it being a ‘family’ ritual.

I’ve covered books with stickers, markers, notes – taken photos etc – and have created my own ‘note book’ on all the useful findings from the many books I’ve read. It’s also given me loads of ideas for how to improve any future books I write (and yes, there is one in the pipeline already). Ensuring that there are practical exercises, useful references and space to think and apply the lessons. 

Here’s the latest review.  And my question to you is, how do you use books?

“I’ve found this the most useful book to dip in and out of, it sits on my desk at work and is ready for when I need it next. I have my favourite go to pages tabbed and passages highlighted. It covers the basics and then goes into detail on strategy without being too heavy, it’s perfect for beginners or those who have a basic knowledge and want to take the next step.”

Until next time.

Michelle x

 

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Wowed just by the contents page!

You know that I often speak about the power of content and now I also want to remind you that – if you’re writing a book, don’t underestimate the power of contents pages.

Think about your own behaviour – when you pick up a business book, (either to browse on or off line) you’re likely to paw through the contents pages to see what delights may unfold within.

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The latest Amazon review for our book is titled ‘Wowed just by the contents page‘.  This delights us – because actually, when writing a book, you start with the skeleton. What needs to go into the book, the ordering of content, a logical flow is critical.  There’s got to be a natural start, middle and end (just as with any great story).  Of course, with a practical social media guide book such as The Business of Being Social – then each chapter delivers value and insight – so it’s great that the content pages really do sell what’s in the book – and importantly, that the book stands up to the expectation of those content pages. There are no less than 4 pages of contents in our book – which as authors, when you scope them out – it’s a pretty daunting task to think – now we need to get writing to ensure we cover all those aspects in practical detail – bringing the book to life. 

Here’s the great review…

“I was wowed just by looking at the contents pages of this book. It’s incredible how much information is in here and with social media moving so quickly it still gives up to date information. I have an understanding of the platforms but still learned a lot from the book, the content and video chapters were hugely beneficial to me and undoubtedly will now help me in my business too. Definitely recommend to anyone looking at growing their social media following or even VAs and social media consultants too.”

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Wonderful to hear – and so far, so good. Every review we’ve received (albeit only 4 live on Amazon for the new book so far -v- 69 for the previous book) – is a 5 *****.  So thank you – and if you are reading the book – then do keep them coming.

Best wishes

Michellex

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Content Is King – so are you ‘content’ with your content?

I had the pleasure of attending a two day content marketing immersion last weekend.

What? You immersed yourself in content marketing for two whole days – I hear you ask. And yes, that’s exactly what I did. And it was great. Always good to learn from others – bookshare ideas and insights and hang out with like-minded individuals.

One of the longest chapters (apart from Twitter and LinkedIn) in The Business of Being Social – is the Content chapter. And why? Because content is critical to social media and modern day marketing.

My mantra for many years has been ‘you are what you share‘ – and the beauty of the technologies we now have at our fingertips is that they have opened up barriers to enabled ‘anyone’ to become a publisher. (Rightly or wrongly – it is as it is).

There’s an interesting fact that today we publish more content every 48 hours than all of the content ever published online up until 2004 combined. Thanks to blogs, social media, technology – it’s safe to say that pretty much every topic has been covered – regardless of how niche.

What this means is that your content really has to hit the mark when it comes to grabbing the attention of your audience. We’re content rich and attention span poor.

For effective content marketing right now – understanding your audience, understanding what’s important to them, what they like to consume and where they consume is therefore – critical.  Of course, whilst this is a basic premise of marketing – not many in the digital world are traditionally trained marketers – and so this critical aspect, gets missed.

You can’t be content just pushing out blog posts each week on something you know you know about. You need to be close to your content – and understand exactly how it’s working. We always get asked the question ‘what’s the ROI (return on investment) of social media’? My suggestion is that you don’t just measure that critical ROI – but you also start measuring the ROI of your content too.

Content needs to perform. It needs to engage. It needs to compel and it needs to move your audience closer to you – so that you become their choice.

Ask yourself these questions:

  • Are you content with your content?
  • Is it performing the way you need it to?
  • How do you measure it? 
  • What’s your content ROI?
  • How do you know it’s working?
  • Does it share valuable, useful insights for your audience?
  • It is on message with your brand?
  • Does it compel audiences to fall a little bit in love with you?
  • Does it leave your audience hungry for more?

If you are comfortable you’ve got it all covered – great. But whichever way you look at it – content really matters. So don’t just be content with your content – be 100% enamoured.

Over to you…

Michelle x