In the book, we talk about how important it is to ask questions in social, be conversational and listen to your customers.
A great way to do this is using polls, which until this week were available on Facebook Pages. Alas, that is no longer the case as they have now removed both the Question and Polling function, which used to appear in a drop-down menu underneath Event, Milestone+.
Instead, they have renamed the drop-down menu as Offer, Event+ and removed the Question/polling option.
Quite why they have decided to do this is anyone’s guess. However we believe that one reason may be that they want to streamline Facebook Pages and make them even more of an advertising platform.
We’ll see what happens. But in the meantime, there is nothing to stop you asking questions when you update your Page. It is still a great way to get engagement from your fans.