About David Taylor

David has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy.

Educated at the University of Aberystwyth and holding a BSc Econ in International Relations, David received professional training as a journalist with the National Council for the Training of Journalists (NCTJ) in 1993.

Unusually he has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. His past employers have included local newspapers, the planning profession, London Transport, the Millennium Dome, national estate agents Strutt & Parker and the property marketing company Adventis Group.

Presently, David works with a range of organisations to help them communicate more effectively in the social media age. These include hotels, estate agents, property developers, professional service firms and charities.

Plus over the past two years, David has social media trained well over 1,500 business owners in the UK, USA and Italy.

He speaks regularly at events and has worked with the Hotel Booking Agents Association, the ICAEW and Business Networking International (BNI) training business people in online marketing & networking.

David is also very active within BNI where he is currently an Assistant Director for the London North Central Region. His role is to help members to get the best out of face-to-face networking through training and mentoring.

He is married and lives with his wife Jenny, along with their sons Felix and Jack plus two cats, in Kent.

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2 thoughts on “About David Taylor

  1. Good afternoon David. I have just read your ‘Taylor’s Titbits’ column in today’s Metro, and I felt that I had to comment. Speaking as a private individual (and social media user), I fully appreciate that businesses need to market themselves wherever they can. But you must realise that social networking sites (especially ones like Facebook) were set up (and attracted people to them) in order for people to keep in contact with their friends, family and colleagues – nothing more. I use Facebook regularly, and more and more people on there are getting thoroughly fed up with adverts on the site. The number of people leaving and / or boycotting Facebook is growing – simply because of adverts. NO ONE WANTS THEM. Simple as that. I (and many others) see a time in the not-too-distant future when Facebook will implode because of people leaving, due to adverts. Logic dictates that this groundswell of dissatisfaction must therefore be equally applicable to the other social media sites as well. The marketing research problem that you will face (if you ever do any into this), is that the only replies you get to surveys will be from the people that don’t mind adverts. You will be unlikely to get survey replies from most of the ‘ordinary’ customers, because they don’t want ANYTHING except their social ‘chat’ facility. Thank you.

    • Colin, many thanks for your comment and sorry for the delay in the response. You are absolutely correct in thinking that social networking sites were set up for people to stay in contact with friends. In the same way, LinkedIn was set up as a recruitment website.

      However, they have all changed beyond recognition, reflecting the changing media consumption of people. There is a generation coming through who will never read newspapers, listen to local radio or access information from libraries.

      Social networks, blogs and websites are filling the void and it is logical therefore that businesses, non-profit organisations, local authorities and brands would want to make use of these networks. Unfortunately very few do this properly, hence the reason why Michelle and I have so many people attending training courses in how to use them properly.

      You’re partially right in saying that people don’t want ads. The ‘first adopters’ of Facebook grew up with unpolluted newsfeeds and will never want ads. Millions however don’t mind them – including myself. Probably because, as a 40-something, I have grown up in the era of push marketing.

      At the same time, no one is forced to use Facebook and there are plenty of other sites – Tumblr, BBM, Google+ – where people can go to escape the ads. However, I would argue that ultimately, any of these social networks will eventually need to turn a profit and the only way is through advertising – something even Tumblr are now using.

      That said, social media should still be about being social, not spamming and entertaining people. Some brands do this successfully without spamming but alas, many still don’t get it at all – hence millions of disgruntled users leaving Facebook.

      Personally I do not see Facebook imploding. While a proportion of users like yourself will inevitably leave, a majority will continue to use it as for millions, it is now a way of life and in many developing countries without proper internet access, actually represents their version of the internet itself.

      But who knows? Things change so fast and perhaps Facebook will end up destroying its proposition by having to turn a profit. Watch this space!

      David

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